We have launched 2 new collections with something for every bride…

Our Ronald Joyce Collection is made up of classic and timeless wedding gowns which are highly detailed and made from the most luxurious fabrics.

Our Victoria Jane Collection holds our simpler and plainer gowns which are more sleek and have less embellishment, meaning they are a bit more affordable than the main collection.

Let’s look at some of the gowns set to be massive next year…

Dalila, style number 69502 is our heavy organza and appliqued tulle ball gown. The idea behind this gown was something romantic and delicate. The tulle addition to the bodice gives the illusion that it is a jacket over a plain and simple ball gown. The delicate sleeves sit just off the shoulder and there are 3D flowers and light beading.

Model stood on a terracotta path by trees in Ronald Joyce 69502, an ivory ballgown wedding dress with a v-neckline, beaded tulle off-the-shoulder cap sleeves and a beaded bodice

Style number 69501 “Dafne” is our Mikado gown with lace and applique detailing. The neckline was partly inspired by Princess Eugenie’s wedding gown, but the design is more reminiscent of Charlotte Princess of Monaco’s wedding dress. We are seeing our brides opt more for these plainer designs at present rather than full lace.

Blonde model sat by a pebbled wall in Ronald Joyce 69501, a plain ivory Mikado ballgown wedding dress with an off the shoulder collar and lace applique bodice

“Devota”, style number 69527 is a gown that was designed with LA based artist Amanda Oleander for her fairy tale wedding in California earlier this year. It was loved it so much that it has been produced for the new collection. It is a lace, tulle and chiffon gown featured a plunging illusion neckline, modesty bodice and overskirt to give the look volume – or to change the look from daytime to nigh time. The lace detailing features leaves and vines and is a perfect choice for outdoor and especially forest themed weddings. Simply stunning!


Again, seeing the shift from lace to plainer designs “Willow” style 18407 is a chiffon and soft satin gown. It has a delicate off-the-shoulder neckline tied with graceful little bows. The gown has some slight volume and is finished off with a beaded belt sitting low on the waist. This would suit relaxed brides with a slight boho theme, perfect for an English summer wedding with bouquets of pretty cornflowers and dahlias.

Brunette bride stood on grass by green bushes in Ronald Joyce 18407, a plain ivory A-line wedding dress with off the shoulder cap sleeves and a delicate sparkle belt

We hope you love our new collection as much as we do! We cannot wait to see real brides tagging us on Instagram and sharing their dream day with us.

All gowns are available in UK sizes 6 – 30. To find your nearest stockist visit our retailer page.