We are based in Gravelly Lane, Erdington in Birmingham. We are 10 Minutes from the City Centre and less than 2 minutes’ walk from Erdington train station.  We have our own private forecourt and parking.

I love the space that we have in our shop, the décor is light and elegant, with large mirrors and chandeliers, and the vibe is very relaxed and friendly.  I want people to feel at ease and not under pressure choosing their dress, as it should be one of the most memorable and happy experiences.

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We do recommend booking an appointment for our brides, to ensure we have a dedicated member of staff for you and your own fitting area to make your feel comfortable.  Booking appointments can be made via our website enquiry form or by phoning us on 0121 382 6661.

Our aim is to provide each and every one of our brides with an exceptional and personal experience.  On entering our store you will be greeted and offered tea, coffee or a glass of Prosecco.  We will then explain the different areas of our shop, starting at our main Lounge where you will see all our current Ronald Joyce and Victoria Jane collections.  As Premier stockists we have every one!

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We have a couture lounge containing some, one off pieces and a large sale room for brides who are looking to buy “off the peg”; ideal for the tighter budget or if our bride doesn’t have long before her big day. 

Once we have an idea of budgets and general theme of the wedding, we can get to work helping you find your dream dress. Trying different shapes and styles is so important, as quite often brides end up with something quite different to what they had imagined.

Our top selling gowns are 'Nora', style number 69326, a ball gown with a beaded lace and diamante bodice with a stunning tulle skirt and 3D appliqué flowers. This is available in a beautiful blush pink or ivory. I must also mention 'Teegan', style number 18211 is a sparkly fishtail with corset back which looks amazing in every size.

Brides should be aware that dresses take on average five months from the point of ordering to arrive to store, however a lot of our dresses come in certain lengths, which is fantastic as it saves our brides the cost altering, however this takes a month longer to arrive. We have an onsite alterations boutique next to our shop with a full-time seamstress on hand to advise and assist with any alterations you may have.

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Anything else to know

Our store offers payment plans to help with the cost of your gown, there are no credit checks or interest charged. We also store your gown free of charge right up to your wedding when it is freshly steamed and you collect, we feel it’s the little touches like this that set us apart from other stores.

We hope that gives you an idea of what to expect when shopping for your wedding dress. For more about Lula Ann please visit their website, Facebook page and Instagram. You can also take a look at their YouTube video and virtual tour.